{
  "id": "PROV-506",
  "title": "CoNews Advertiser Campaign Kit",
  "generated": "2026-05-14",
  "status": "build-artifact",
  "publicOffer": {
    "headline": "Reach your town before the weekend.",
    "subhead": "Sponsor local news, events, visitor guides, and Shop Local discovery across Colorado News Press town sites.",
    "primaryCta": "Request Campaign Kit",
    "ctaUrl": "https://onboarding.copress.news"
  },
  "tiers": [
    {
      "name": "Basic Listing",
      "use": "local directory presence",
      "publicModules": ["name", "category", "town", "website", "phone"],
      "internalReview": "verify business identity"
    },
    {
      "name": "Featured Profile",
      "use": "editorial-style business card",
      "publicModules": ["logo", "hero image", "profile", "map pin", "CTA"],
      "internalReview": "mark sponsored if paid"
    },
    {
      "name": "Weekly Sponsor",
      "use": "digital weekly package",
      "publicModules": ["newsletter block", "sponsor strip", "category card"],
      "internalReview": "approve creative and dates"
    },
    {
      "name": "Town Partner",
      "use": "launch or seasonal package",
      "publicModules": ["carousel", "event pin", "Shop Local feature"],
      "internalReview": "review category exclusivity"
    }
  ],
  "creativeSpecs": {
    "logo": "PNG or SVG preferred",
    "heroImage": "1600x900 or larger",
    "squareAd": "1080x1080",
    "mediumRectangle": "300x250",
    "leaderboard": "728x90",
    "mobileBanner": "320x50",
    "copy": "80 to 140 character headline, one short body paragraph, one CTA"
  },
  "reportingMetrics": [
    "impressions",
    "clicks",
    "CTA clicks",
    "Shop Local inquiries",
    "event RSVP clicks",
    "newsletter sponsor clicks"
  ],
  "safetyRules": [
    "Sponsored modules must be labeled.",
    "No private rates in public kit.",
    "No customer data in static files.",
    "No unreviewed claims about reach or audience size.",
    "No regulated category claims without category review."
  ],
  "acceptanceCriteria": [
    "Advertiser kit explains tiers, creative specs, CTA, and reporting promise.",
    "Kit routes to reviewed onboarding path.",
    "Sponsored label rule is explicit.",
    "No secrets, private pricing, or customer data are published."
  ]
}