{
  "id": "PROV-504",
  "title": "CoNews SEO Pillar Template Pack",
  "generated": "2026-05-14",
  "status": "build-artifact",
  "canonicalRule": "Each town site should feel local first, but use one shared editorial spine for URLs, metadata, schema, and internal links.",
  "titleFormat": "{Topic} in {Town}: {Date or Season}",
  "metaRule": "155 to 160 characters. Lead with the reader action, name the town, and avoid generic phrasing.",
  "minimumInternalLinks": 3,
  "pillars": [
    {
      "key": "government",
      "label": "Government",
      "urlPatterns": ["/gov", "/municipal-meetings", "/public-notices"],
      "searchIntent": "agendas, budgets, hearings, public decisions",
      "requiredSchema": ["Article", "GovernmentOrganization"],
      "primaryCta": "subscribe to civic alerts",
      "internalLinkTargets": ["schools", "features", "opinion"],
      "sponsorRule": "none unless public notice sponsorship is reviewed"
    },
    {
      "key": "schools",
      "label": "Schools",
      "urlPatterns": ["/schools", "/sports/high-school"],
      "searchIntent": "board policy, safety, academics, athletics",
      "requiredSchema": ["Article", "SportsEvent"],
      "primaryCta": "submit score or school tip",
      "internalLinkTargets": ["government", "events", "opinion"],
      "sponsorRule": "school sponsor links must be marked"
    },
    {
      "key": "shop-local",
      "label": "Shop Local",
      "urlPatterns": ["/shop", "/shop/{category}", "/business/{slug}"],
      "searchIntent": "local business discovery, services, sponsors",
      "requiredSchema": ["LocalBusiness", "Offer"],
      "primaryCta": "claim or upgrade listing",
      "internalLinkTargets": ["events", "visitor-guide", "features"],
      "sponsorRule": "sponsored listings must be marked"
    },
    {
      "key": "events",
      "label": "Events",
      "urlPatterns": ["/events", "/calendar", "/music"],
      "searchIntent": "things to do, concerts, meetings, markets",
      "requiredSchema": ["Event"],
      "primaryCta": "submit event or RSVP",
      "internalLinkTargets": ["shop-local", "visitor-guide", "schools"],
      "sponsorRule": "sponsor pins must be marked"
    },
    {
      "key": "visitor-guide",
      "label": "Visitor Guide",
      "urlPatterns": ["/visitor-guide", "/outdoors", "/weekend"],
      "searchIntent": "travel planning, parking, dining, outdoor guide",
      "requiredSchema": ["Article", "TouristAttraction"],
      "primaryCta": "plan your visit",
      "internalLinkTargets": ["shop-local", "events", "features"],
      "sponsorRule": "sponsor links must be contextual"
    },
    {
      "key": "features",
      "label": "Features",
      "urlPatterns": ["/features", "/investigations", "/analysis"],
      "searchIntent": "long-form reporting and community context",
      "requiredSchema": ["Article", "NewsArticle"],
      "primaryCta": "support local reporting",
      "internalLinkTargets": ["government", "schools", "local-giving"],
      "sponsorRule": "sponsors cannot shape editorial claims"
    },
    {
      "key": "local-giving",
      "label": "Local Giving",
      "urlPatterns": ["/community-giving", "/go-fund-me", "/help"],
      "searchIntent": "verified fundraisers and local support",
      "requiredSchema": ["Article", "DonateAction"],
      "primaryCta": "submit verified campaign",
      "internalLinkTargets": ["events", "features", "shop-local"],
      "sponsorRule": "campaign verification required"
    },
    {
      "key": "opinion",
      "label": "Opinion / LTO",
      "urlPatterns": ["/lto", "/opinion", "/letters"],
      "searchIntent": "letters, corrections, community voices",
      "requiredSchema": ["Article", "OpinionNewsArticle"],
      "primaryCta": "submit letter",
      "internalLinkTargets": ["government", "schools", "features"],
      "sponsorRule": "no undisclosed paid opinion"
    }
  ],
  "moduleOrder": [
    "H1 and town kicker",
    "Local impact summary",
    "Verified source block",
    "Story body or directory/event module",
    "Related town links",
    "Shop Local or sponsor module when relevant",
    "Submission / subscribe CTA"
  ],
  "qaChecklist": [
    "H1 contains the town or named venue",
    "Title tag contains town plus topic",
    "Meta description is unique",
    "Canonical URL matches the correct host",
    "JSON-LD schema type matches the content type",
    "Images have descriptive alt text",
    "Public claims include a source block",
    "Sponsored content is visibly marked"
  ],
  "townStarterAngles": {
    "morrison-red-rocks": ["Red Rocks calendar preview", "Morrison business corridor profile", "event-day visitor guide"],
    "nederland": ["town meeting explainer", "weekend music and outdoor guide", "cafes and outfitters roundup"],
    "black-hawk": ["casino entertainment guide", "local tax revenue explainer", "dining and lodging map"],
    "central-city": ["historic district feature", "arts and gaming weekend guide", "local giving spotlight"],
    "idaho-springs": ["Clear Creek rafting safety guide", "historic tourism itinerary", "outdoor services roundup"],
    "georgetown": ["railroad and historic tourism guide", "seasonal events calendar", "lodging and dining roundup"],
    "evergreen": ["lake and parks visitor guide", "schools and civic brief", "local services roundup"],
    "golden": ["foothills weekend guide", "campus and city brief", "craft and dining roundup"]
  }
}